"Debit cards are shifting the payment landscape and merchants
can leverage loyalty marketing, strategy, innovation and
techniques to ensure they motivate the right behaviour to the
right card to achieve positive, measurable results…"
What can GENERICARD do for your business?
GENERICARD provides overall design, consultancy and
implementation services for card programs worldwide. A card
program can offer you the following benefits:
Increased brand loyalty and prestige
Increased efficiency, lower bank charges
Significant profit centre (revenue split
models)
Sometimes clients may be unaware of the
various applications that can be applied to their business
models. We therefore also assist in creative analysis approaches
to help clients understand how they can leverage their resources
to uncover niche opportunities for a card program within their
existing business.
Some business opportunities in the payment
card sector include:
Remittance program strategies (low cost
international money transfers)
Disbursement programs (for the insurance
industry, welfare payments etc
Affinity and Charity programs (developing
loyalty for your brand and sharing transaction fee revenue)
Travel programs (Prepaid travel cash etc)
How does GENERICARD help
you set up your Card Program?
We arrange and manage
the relationships with our issuing banks, technology partners,
payment processors, and fulfillment houses providing a near to
100% turnkey solution. We also facilitate cardholder know your
customer (KYC) and compliance management and project bank
account opening. White label branding is included for cards,
collateral material and CMS websites.
We believe in building
and maintaining long-term strategic alliances with our banking
and card processing partners, thereby giving us and our clients
access to the best operating terms and highest level of service.
Specifically we
implement a six point strategy in seeing a new card program
through from start to finish:
Identify Client
Requirements and advise on suitable products (ATM only,
debit, credit, prepaid, premium etc)
Collect Due
Diligence Information and obtain approval in principle from
the proposed card issuing bank.
Agree and sign
detailed agreement with our Client
Arrange full written
program approval (usually including Corporate Bank Account)
for our Client with the Issuing bank.
Oversee design and
set-up of card program (including website, card carriers,
cardholder KYC etc)
Day-to-day
management through our Quality Assurance system to ensure
smooth running of the Program.
What can I do to find out more?
Please use our contact form to contact GENERICARD today.
